Thailand’s rental market is enjoying a major upswing, with new Airbnb data showing a sharp rise in bookings from long-haul travellers throughout 2024.
Airbnb reported an almost 40 % year-on-year increase in nights booked by guests from Europe, North America and Australia — clear evidence that Thailand’s international appeal is stronger than ever. The country now ranks among the top global destinations for long-haul stays, attracting visitors drawn to its mix of tropical scenery, vibrant culture and relaxed lifestyle.
France Leads the Surge in Thailand Booking
Among the top long-haul countries visiting Thailand, France saw the biggest jump, with bookings rising nearly 70 % last year. Strong growth was also recorded from the United States, United Kingdom, Spain and Switzerland, showing that demand for Thai accommodation is growing across continents.
Part of this renewed interest comes from what’s being called The White Lotus Effect — a surge in travel inspired by Thailand’s starring role in the hit series, which drew global attention to destinations like Koh Samui and Phuket.
According to Airbnb’s regional head, travellers are increasingly looking for more authentic, local experiences. Thailand’s combination of warm hospitality, variety of destinations and good air links makes it a natural choice for those seeking both comfort and cultural depth.
Longer Stays, Deeper Connections
Another key trend is the rise in long-term stays, with a 25 % increase in guests from long-haul markets booking for 28 nights or more. Many of these visitors are remote workers or retirees choosing Thailand for its affordability, safety and high quality of life.
Longer stays mean more sustained spending in local communities — from cafés and transport to markets and neighbourhood services — helping to spread tourism income beyond traditional hotspots like Phuket, Samui and Chiang Mai.
A Bright Outlook for High Season
Early indicators suggest that Thailand’s upcoming high season is shaping up to be one of the strongest in years. Bookings from long-haul travellers are already well ahead of last year’s levels, driven by renewed global interest and improved air links from Europe, North America and Australia.
With more visitors planning extended stays across the country — from Phuket and Samui to Chiang Mai and Hua Hin — demand for quality accommodation remains robust. The trend towards longer visits and wider travel beyond traditional hotspots points to a thriving season ahead for Thailand’s rental and hospitality sectors.
Stay Compliant as the Market Grows
As rental revenues increase, they are also attracting closer attention from the Thai Revenue Department. Authorities have already begun cracking down on unlicensed short-term rentals in Phuket and other major tourist areas. Property owners should ensure their tax and licensing affairs are fully in order to avoid penalties or disruption.
For professional guidance on Thai rental tax or licensing requirements, book a free call with our team.
